CMS for sports news & leagues

Power your sports news site with a fast, flexible CMS

Cover games, scores, and stories in real time with templates built for schedules, standings, and multimedia — no custom development required.

Made for live coverage

Publish game recaps, scores, and breaking updates in minutes with a newsroom‑friendly editor.

Group content by team, league, division, or season so fans can find exactly what they care about.

Combine sponsorships, banner ads, classifieds, and e‑commerce in one platform.

• Game Coverage: Fast article editor to publish game recaps, previews, and analysis in real-time — perfect for post-game stories and breaking trade news.
• Team Organization: Two-level menu system to organize by teams, leagues, divisions, or seasons — fans can easily find coverage of their favorite teams.
• Photo Galleries: Four gallery types with automatic thumbnails — showcase game photos, player portraits, and behind-the-scenes coverage.
• Rich Media: Embed video highlights, live score widgets, social media feeds, and third-party sports widgets directly in articles — no coding required.

• Unlimited Content: No limits on articles, photos, or media — cover every game, every season, without worrying about storage.
• Powerful Search: Built-in site search helps fans find past games, player stats, and historical coverage — builds loyalty and return visits.
• Event Listings: Manage game schedules, tournaments, and events with start/end dates and calendar views — perfect for season schedules.
• File Management: Upload and organize unlimited game photos, player headshots, and media assets — build a comprehensive sports archive.

• Email Newsletters: Built-in email system to send game alerts, weekly roundups, and breaking sports news — keep fans engaged between games.
• Subscriber Management: Build fan lists with categories, user accounts, and preferences — segment by favorite teams or sports for targeted campaigns.
• Reader Comments: Enable moderated comments on game stories and analysis — auto-approve for speed or manually review for quality. Perfect for post-game discussions.
• Polls & Surveys: Create polls for MVP voting, all-star teams, game predictions, and fan favorites — boost engagement and social sharing.

• Custom Forms: Build forms for tryout registrations, camp signups, player submissions, and fan tips — let visitors contribute content directly.
• Event Listings: Manage game schedules, tournaments, and sports events with calendar views — fans can see upcoming games at a glance.
• RSS & XML Feeds: Generate feeds for mobile apps, syndication partners, and sports aggregators — expand your reach beyond your website.
• Short URLs: Generate trackable shortened links for social media sharing — essential for viral game highlights and breaking news.

• Banner Ad System: Flexible ad groups with preset positions (top, sidebar, bottom) plus custom placements — perfect for local sponsors, regional brands, and team partners.
• Special Ad Formats: Peeler ads (corner peel effects), popup ads (one-time display), sticky ads (fixed position) — premium placements for major sponsors and game-day promotions.
• Google AdSense: Easy integration with Google AdSense — paste scripts directly into ad groups. Mix programmatic ads with direct sponsor sales.
• Ad Management: Control ad placement by team, sport, or game type — restrict sponsor ads to relevant sections for maximum value.

• Classifieds & Directories: Offer classified ads for trainers, sports camps, equipment sales, and club listings — valuable revenue stream for local sports sites.
• Real Estate Listings: Complete property management system — perfect for sports-focused real estate agents or team relocation coverage.
• E-Commerce: Sell team merchandise, game tickets, event tickets, and fundraising products directly on your site.
• Payment Processing: Support for 50+ payment gateways — keep 100% of your revenue with no platform fees, perfect for sponsorships and ticket sales.

• Mobile-First Templates: Lightning-fast, responsive templates optimized for high-traffic game days — handle playoff traffic spikes and viral highlights without slowdowns.
• SEO Optimization: Clean URLs, automatic metadata generation, structured content markup — rank in Google for team names, player stats, and game coverage.
• Unlimited Storage: No storage limits — your entire sports archive stays online forever, building domain authority and long-tail search traffic for historical coverage.
• Template Customization: Pre-built templates designed for sports sites with sample menus for teams, schedules, and standings — launch fast, customize as you grow.

• 24/7 Support: Responsive support team available around the clock — critical for game-day issues and urgent publishing needs.
• Secure Hosting: Automatic backups, enterprise-grade security, and reliable uptime — no servers to manage, no downtime during big games.
• Easy Migration: Free archive migration assistance from existing sports sites or content management systems — move your content without losing SEO value.
• Risk-Free Trial: 30-day money-back guarantee — test Bulletlink with your real sports coverage workflow before committing.

Share a few details about your sports coverage and we'll show you how Bulletlink can support your teams, leagues, and sponsors.